Sales & Marketing Analyst

  • Marketing
  • Full time
  • 2 years ago

Job Information

    Job Description

    Precision Nutrition is looking for an ambitious data and analytics expert who thrives in high-growth, fast-paced environments and is passionate about health, fitness and helping people live their best life.

    We’re embarking on a new adventure, and we need a tech-savvy sales, marketing and digital analytics expert to help us make the most of our sales and marketing campaigns.

    We’ve got an exciting journey ahead of us…

    Over the next 10 years, Precision Nutrition will be expanding its world-class coaching services into a wide range of new fields.

    To help us reach our goals and keep us moving forward, we need an analytics wiz with experience with tools like Tableau, Heap and Google Analytics, who can help us establish dashboards that will enable us to rapidly measure campaign and program performance, uncover opportunities in our prospect and customer journeys, and generate a deeper understanding of our cross-channel marketing efforts.

    A perceptive data buff with a desire to answer the tough questions

    You’re naturally curious: You have an inquisitive mind, and you’re always looking for hard numbers to uncover patterns and insights in the way people think and work.

    You’re self-motivated: You’re driven by a burning need to build something from nothing. You won’t be part of a large marketing and analytics team, you’ll be the person who gets everything done, constructing new dashboards from the ground up.

    You’re flexible: You don’t let perfect be the enemy of the good, and you’d rather produce something with decent data than waste time striving for perfect data that may never come. You’ll need to decide how good is good enough without sacrificing productivity.

    You’re resilient: You don’t take things personally when people question you or ask for more. You’ll be getting a lot of challenges and requests with regard to the data you collect, and you’ll need to be ready to go back to the table and run additional analyses if needed—without getting defensive.

    You can handle the heat: You don’t like sitting still. You thrive in a fast-paced, deadline-oriented environment where multiple complex projects are happening at once, and you have no problem managing and prioritizing your work effectively to meet those timetables.

    You have an opinion: You’re adept at presenting the facts and you have an opinion about what they mean to the business. You aren’t going to wait around for someone to turn insights into action, and you’re always brimming with new ideas.

    You’re an excellent communicator: You speak both analytics and marketing languages, and you can translate one into the other—to turn those numbers into actionable insights for our marketing team so we can grow our audience.


    What you’ll be doing

    Synthesize the right data…

    Your mission is simple: make sure the team has all the data and actionable insights needed to create effective, efficient sales and marketing campaigns and programs. That means:

    Establishing foundational analytics dashboards. You’ll be creating visualizations from multiple marketing data sources, designing a framework for reporting sales and marketing KPIs like engagement, website traffic, leads, and conversion rates.

    Formulating approaches to more complex analytics opportunities like multi-touch marketing attribution, customer journey mapping opportunities, and lifetime value.
    Creating robust marketing datasets to facilitate effortless data blending, extraction, and reporting in partnership with the business intelligence team.

    Making recommendations to improve marketing data collection like tables within a marketing database and additional tagging in digital marketing platforms.

    Bringing prospect and customer data to life, including web and search behavior, customer segments, customer journey and action trigger points to identify areas of opportunity, quantify impact (ROI), and make recommendations for future customer experience enhancements.

    Leveraging reporting and analytics tools, including web analytics, social measurement, customer data and other tools, including Google Analytics, HEAP, Tableau, and other digital analytics tools to develop aggregate performance and insight reports.

    Benchmarking performance across sales and marketing channels, creative, offers and audiences.

    …and use it to drive our business

    Analyzing numbers and creating dashboards is just the beginning: you’ll then need to turn that data into understandable, actionable recommendations for our sales and marketing teams. You’ll be:

    Developing actionable insights to guide short-term and long-term lead generation, customer acquisition and growth efforts.

    Partnering with demand generation agencies, discussing what programs are working, and which aren’t. You’ll provide analysis on which campaigns are the most effective, and how we can tweak the less effective campaigns to convert more people.

    Presenting to stakeholders. Once you identify areas for improvement, you’ll need to present your case to the marketing team, explaining what the data tells us and how to make that campaign or product feature better (or discussing possible areas we need to dig deeper).


    A few important caveats

    This is a dream job, if you’re the right person for it.

    Must-Have #1: You must be experienced.

    We’re looking for someone with 3+ years of experience in marketing analytics. You’ll need a strong understanding of Tableau, cloud-based databases and schema (like Snowflake), programming languages (like Python or SQL), and marketing data (such as email, paid advertising, and social media). Would be a plus to have experience in web analytics platforms (such as Google Analytics or Heap Analytics) and tag management, email platforms (such as SalesForce Marketing Cloud), and paid advertising platforms (such as Facebook Ad Manager and Google or Bing Ads).

    Must-Have #2: You must have a strong track record.

    You’ve proven yourself before, both in creating world-class reports and dashboards and in your ability to use these dashboards to improve business performance and customer journeys.

    Must-Have #3: You must be comfortable collaborating and communicating.

    Your job extends beyond analyzing the numbers, so you’ll need to be just as comfortable presenting recommendations to others as you are digging through data on your own. In particular, you excel at translating technical concepts into business-driven advice.


    Every year, professionals at the top of their field choose to join Precision Nutrition. Here are six reasons why.

    We give you the freedom to “do you.”

    Unlike most companies, we don’t have rigid rules about how and when to do things. You’ll always be free to work independently, whenever, wherever, and however you want.

    You can work from anywhere.

    We’re a 100% remote company, and have been working remote for 17 years. When you join our team, you’re no longer shackled to one desk, one office, one city, or even one country!

    Meetings are optional. (No, really.)

    You’re an adult. You’re capable of deciding how your time should be spent. If you don’t think you need to attend a meeting, you don’t. Simple as that.

    You’ll always feel supported.

    In a regular office, it’s easy to feel like a hamster in a wheel, powerless to change things. At Precision Nutrition, we work as a team to overcome issues & barriers that stand in each other’s way, and we treat each other with enthusiasm, compassion, and care.

    You’ll never be bored.

    People often come to Precision Nutrition after hitting a plateau in their old jobs. At PN, you’ll get the chance to conquer new challenges, learn from the best, and reach thrilling new heights of personal and professional growth.

    You’re free to be you.

    At Precision Nutrition, we want everyone to live healthier, happier lives—no matter your race, age, gender, religion, or sexual orientation. That’s why diversity is a key ingredient of our workforce, so we can best represent the people we serve. Everyone is welcome—as an inclusive workplace, we want our employees to bring their authentic whole selves to work. Be you.

    Plus: no commute … and no 9-to-5 grind.

    Go ahead: schedule work around your kids. Fly to Europe on a moment’s notice. We don’t care where you’re based or what hours you keep, as long as you always give us your best when it counts.



    Computer skills