PPC Strategist

  • Marketing
  • Full time
  • 2 years ago

Job Information

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    No. of Openings 1 opening
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    Location Restrictions APAC only

Job Description

Title: PPC Strategist

Location: APAC Region. (Ideally be able to work GMT+ 8 / GMT+11)

Reports to: Managing Director, Freddy Chanut

Works with: Entire In-house Growth Marketing team, Client Services Director

Availability: Full-time

The Company

We are a Digital Marketing and Analytics Enterprise and we are very good at Analytics, SEO, CRO, Data Science. Find out more about our services

Our motto: Traffic is nice. Revenue is better.We have the most fun working in competitive environments and our primary sectors by revenue are online travel, technology SaaS, e-commerce, finance, education and many more.

We strive on being an extension of our client’s team and providing tailor-made, return-focused work.

We are picky about the clients we bring on-board and very protective of our reputation. We won’t engage with a firm unless we believe we can make a difference to their business and help them Get Stuff Done!

This keeps us focussed on taking exciting projects, which motivates us to bring the best of our game and build lasting relationships with our clients.

We think the current agency model is broken and we really believe we can build a better alternative. But we need great people to help make this happen and that’s where you come in!

We are a bootstrapped company, we grew exponentially in the last few years and now seating at 60 people working with us.

We are built to be remote from day 1, but if you want to say ‘Hello’, our office is 78 meters from the beach in Sydney. Make sure you bring your swimwear!

The Job Description


This role will be responsible for crafting strategy and implementing tactics to improve processes and solutions and to develop digital strategies focused on growing our client’s business using a range of channels.

The Head of Growth Marketing will be responsible for leveraging a working knowledge of paid, organic and owned digital marketing channels, across with leading a fully remote team and managing customer relationships.

The Responsibilities

  • Plan and create a variety of PPC campaigns across a range of digital channels
  • Oversee existing campaigns and make recommendations on how to optimise them
  • Run and analyze different tests across campaigns (e.g. new ads, keywords, targeting, bidding strategies)
  • Develop and implement multi channel strategies which may include: multiple audiences across the display network
  • Develop bid management strategies to optimise ad position, cost per click and cost per conversion.
  • Provide regular periodic status reports tracking Biddable performance vs. forecast and competitors
  • Provide top line performance or in-depth performance analysis and recommendations on further account development
  • Ensure that the biddable performance is on track with any blockers/slippage escalated.
  • Take on daily performance checks and on-going optimisation/fixes to ensure strong performance.
  • Ensure a smooth client communication – picking up any ad hoc requests, answering arising questions
  • Work together with other team members, attend weekly meetings and planning sessions
  • Work with different channels across Search, Display, Video

The Ideal Candidate

This is a critical hands-on position with plenty of scope for development driving forward our efforts in this space and the ideal candidate has the demonstrated ability to ensure successful service delivery and build customer success.

Skills and Experience

  • In-depth PPC/ Media knowledge & significant experience running ad campaigns
  • Good knowledge of different engines and platforms: Google Ads, Bing Ads, Facebook & Instagram, Linkedin
  • Familiarity with marketing to the B2B audience
  • Strong analytical skills
  • Proven experience/ ability to present information effectively to a range of audiences
  • Excellent attention to detail
  • Ability to lead multiple projects at the same time
  • Must have the ability to effectively communicate and collaborate
  • Ruthless focus on meeting time vs. budget objectives

Additional Skills & Abilities

  • Must be able to work unsupervised, be flexible
  • High level of attention to detail, quality, and effective verbal and written communication skills along with excellent follow-through
  • Requires independent effectiveness, taking initiative, strong influencing and driving knowledge
  • Must have the ability to effectively communicate and collaborate
  • Ruthless focus on meeting time vs. budget objectives
  • Strong ability to multitask between several client accounts
  • A relentless curiosity and an inquisitive mind

Attributes and behaviours we love to see

  • A can-do attitude
  • Ownership of your work
  • Inquisitive
  • Analytical
  • Creative in context
  • Results orientated
  • Collegiate and supportive
  • A sense of humour

What we offer you

Career progression is based on your ability to deliver and drive ideas and difference for both the client and the company, not your ability to play politics or by the cut of your suit (in fact, we have a no suit policy).

A highly collaborative remote working environment, where teamwork is championed, and ideas shared – you will be someone who is unafraid of contributing ideas and happy to work as part of a remote team and in exchange for your hard work, we can give you a unique opportunity to shape and contribute to a flourishing business to achieve your lifestyle goals.

We even fly the qualifying team members each year to our awesome TrustEDConf event. The last one was in September in Chiang Mai, Thailand.

An important point that is often overlooked: you will truly be part of a team. For most remote workers, you can easily feel isolated from what’s happening in the business. We take good care of our teammates. So much so that a person who joined our team late November told us recently that she has felt more part of a team, than when she was working in an office.

Don’t take our word for it. Check what our teammates are saying on glassdoor (yep, 2 reviews are not great, but most are).


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