Head Of Digital Media

  • Marketing
  • Full time
  • 2 years ago

Job Information

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    No. of Openings 1 opening
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    Location Restrictions UK only

Job Description

We are a fast-growing lead generation agency based in South Yorkshire. With a wealth of experience in this sector, we are now recruiting a talented Head of Digital Media to oversee the lead generation process, optimize landing page conversions and lead quality. You will also manage advertising campaigns using Google Ads, Bing, Facebook & Instagram Ads.

You will be working with our Web Development and Marketing team to develop websites/landing pages to ensure our production meets the company standard.

You will be reporting to the Head of Marketing & Commercial and working closely with the directors, financial controller and other department heads to deliver high quality leads for clients.

Desired Skills

  • Good knowledge of paid search Google Ads, Bing Ads, and social media (Facebook, LinkedIn)
  • Strong analytical, reporting, data analysis, and Excel skills.
  • Able to interpret data to provide recommendations
  • Understanding of website tagging and tracking
  • Ability to empathize with web users and understand customers
  • Work independently whilst producing measurable results
  • An understanding of website KPIs and visitor engagement

Key Responsibilities

  • Managing all digital campaigns across PPC and social media to drive traffic to websites to increase lead generation
  • Utilize CRM and work closely with the sales teams to drive activity
  • Develop an effective brand proposition and make use of various marketing communications activities to help build the overall brand within their key markets
  • Manage all email campaign activity
  • Manage all social media channels
  • Plan Digital Marketing Strategies
  • Plan/Launch/Monitor Lead Generation Campaigns
  • Ensure the CRM is set up correctly and leads are tracked via the software.

The person

  • Highly experienced in both digital marketing and web development.
  • Ability to build strong customer relationships but to also work closely with the team to ensure the maximum ROI is delivered with every campaign.
  • Proactive forward thinker, able to work alone, managing client requirements effectively.
  • Google Ads and Analytics Certified.
  • Proven track record managing a team.

Location: Doncaster or Leeds or Remote

Hours: 9am to 5pm, Monday to Friday (We may require you to do additional hours)

Salary: £35k – £48k depending on experience.

Benefits: Access to company pension, generous annual leave, subsidized health care (after successful completion of probationary period).

Work remotely: Yes


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