Job Description

We are a fast-growing lead generation agency based in South Yorkshire. With a wealth of experience in this sector, we are now recruiting a talented Head of Digital Media to oversee the lead generation process, optimize landing page conversions and lead quality. You will also manage advertising campaigns using Google Ads, Bing, Facebook & Instagram Ads.

You will be working with our Web Development and Marketing team to develop websites/landing pages to ensure our production meets the company standard.

You will be reporting to the Head of Marketing & Commercial and working closely with the directors, financial controller and other department heads to deliver high quality leads for clients.

Desired Skills

• Good knowledge of paid search Google Ads, Bing Ads, and social media (Facebook, LinkedIn)
• Strong analytical, reporting, data analysis, and Excel skills.
• Able to interpret data to provide recommendations
• Understanding of website tagging and tracking
• Ability to empathize with web users and understand customers
• Work independently whilst producing measurable results
• An understanding of website KPIs and visitor engagement

Key Responsibilities

• Managing all digital campaigns across PPC and social media to drive traffic to websites to increase lead generation
• Utilize CRM and work closely with the sales teams to drive activity
• Develop an effective brand proposition and make use of various marketing communications activities to help build the overall brand within their key markets
• Manage all email campaign activity
• Manage all social media channels
• Plan Digital Marketing Strategies
• Plan/Launch/Monitor Lead Generation Campaigns
• Ensure the CRM is set up correctly and leads are tracked via the software.

The person

• Highly experienced in both digital marketing and web development.
• Ability to build strong customer relationships but to also work closely with the team to ensure the maximum ROI is delivered with every campaign.
• Proactive forward thinker, able to work alone, managing client requirements effectively.
• Google Ads and Analytics Certified.
• Proven track record managing a team.

Location: Doncaster or Leeds or Remote

Hours: 9am to 5pm, Monday to Friday (We may require you to do additional hours)

Salary: £35k – £48k depending on experience.

Benefits: Access to company pension, generous annual leave, subsidized health care (after successful completion of probationary period).

Work remotely: Yes