Job Description

Why You Should Join Us

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.

Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Rekorderlig, Aspall Cyder alongside popular favorites Coors Light, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar.

We’re looking to recruit a Customer Activation Executive – a mobile-based role

Our Purpose

The role of Customer Activation Executive is to support the MFST (multi-function selling team) in executing the delivery of flawless brand activations focusing on covering the grocery sector.

Working directly as part of the sales team, the role requires a degree of flexibility across a range of customers, brands, and campaigns, executing flawlessly in line with the brand guidelines (set by the brand team).

As part of this, the CAE (Customer Activation Executive) will sit directly in a sales channel as a core part of the MFST, ensuring we are brilliantly activating the right brands in the right place, working with some of the most exciting and innovative customers and delivering a second to the none consumer experience through customers.

• The CAE is a key execution role in the MFST, working with agility based on opportunities and challenges, across various customers as required. The No 1 focus of this role is the smooth execution of the agreed brand activations.
• You will ensure you have the right customer operational knowledge to shape and execute appropriate brand activations for your customer base. Working directly from the brand guidelines, and only tailoring where genuinely required.
• The CAE may be also responsible for certain elements of managing and forecasting a budget, this will be defined by individual role.
• Working with the MFST the CAE will define evaluation metrics against key initiatives (regardless of funding) and incorporate the learning’s into improving the effectiveness, ROI, and performance moving forward.
• As a field-based, sales role you will be out in trade with customers regularly from pitches and tender work, through to sampling (possibly evenings in the on-trade or store in the off-trade) and delivering brilliant brand activity in store – this will be supported in some cases by other members of the customer MFST.

About You

• Proven experience in customer marketing or brands marketing
• Experience in successfully managing multiple stakeholders and priorities
• Experience in effective supplier management
• Confidence in managing budgets
• Customer Activation Executive roles are field-based and if the role is area-specific e.g. Scotland the role holder must live within a commutable distance to the patch.

About Us

• We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 7 years.
• Flexible work programs to ensure a work-life balance is maintained such as our market-leading Moments That Matter for significant moments in your life.
• Commitment to the physical and mental wellbeing of all our people. We are proud to have been awarded Gold in Mind’s Workplace Wellbeing Awards.
• We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.

Molson Coors: Building Careers

Molson Coors Beverage Company is an Equal Opportunity Employer and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation, or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organization, as we believe that we are a better business for it.

This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.